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For courses in Entrepreneurship and Small Business Management.
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Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.
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Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
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This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.�
- Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.
- Guide Student’s Learning:� A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business.
- Sales Rank: #57243 in Books
- Published on: 2014-05-24
- Original language: English
- Number of items: 1
- Dimensions: 10.60" h x 1.00" w x 8.40" l, 4.66 pounds
- Binding: Paperback
- 720 pages
About the Author
Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is considered one of today’s leading experts in education for at-risk youth.� In 1982, he changed career paths when he decided to leave the corporate sector and become a special education teacher in the New York City public school system.
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Mariotti’s first assignment was in the East New York section of Brooklyn, and his last was in the Fort Apache section of the South Bronx. During his six-and-a-half years teaching, Mariotti discovered he could successfully motivate even his most challenging students by teaching them how to run a business. This experience inspired him to create a new kind of program--the first to bring entrepreneurial education to low-income youth.
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In 1987, Mariotti founded The Network for Teaching Entrepreneurship (NFTE). Today, NFTE’s mission is to provide entrepreneurship education programs to young people from low-income communities around the world.� NFTE’s programs have a proven track record of success, and the network is widely viewed as the thought leader in the field. NFTE is an active member of the Council on Foreign Relations. In 2013, Mariotti traveled to Southeast Asia as a guest of the U.S. State Department on a mission to spread entrepreneurial education to youth from emerging economies in the region.
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Mariotti was recently nominated for a Pulitzer Prize for his work chronicling the lives of entrepreneurs worldwide for The Huffington Post and for a Nobel Peace Prize for his pioneering work in entrepreneurial education. A lifelong advocate for low-income students, Mariotti is the recipient of numerous awards including:
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- Ernst & Young Entrepreneur of the Year Award
- Bernard A. Goldhirsh Social Entrepreneur of the Year Award
- National Director’s Entrepreneurship Award from the Minority Business Development Agency of the U.S. Department of Commerce
- Association of Education Publishers’ Golden Lamp Award
- ACE/Currie Foundation Humanitarian Venture Award
- America’s Top High School Business Teacher
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In addition, Mariotti has been the subject of many national media profiles on such programs as ABC Evening News and 20/20.
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He has authored and coauthored 34 books and workbooks on entrepreneurship, selling over 10 million worldwide and distributing many more copies for free to at-risk communities, including prisons.� His popular book The Young Entrepreneur’s Guide to Starting and Running a Small Business has recently been published in a new edition by Random House and is used to teach entrepreneurship from the United States to China, India, and the Middle East.� Mariotti is a regular attendee and speaker at The World Economic Forum.
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Raised in Flint, Michigan, Mariotti received his B.B.A in business economics and his M.B.A. from the University of Michigan, Ann Arbor. He has also studied at Harvard University, Stanford University, and Brooklyn College. He started his professional career as a treasury analyst for Ford Motor Company before founding his own company, Mason Import/Export Services.
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Caroline Glackin, Ph.D., is a “pracademic” who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She is Entrepreneurship Faculty at the University of North Carolina - Fayetteville State University. She has been assisting entrepreneurs in achieving their dreams for over 30 years.
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Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and a B.A. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth situations. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.
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Dr. Glackin has succeeded in leading change in the practical fields of her research and has received numerous honors and awards. These include the first Gloeckner Business Plan Award at The Wharton School, the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration, and the She Knows Where She’s Going Award from Girls Inc. Dr. Glackin cochaired the Delaware Governor’s Task Force for Financial Independence. She has participated in the Cornell University Emerging Markets Think Tank Series and has presented her research and pedagogy at numerous professional conferences.
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Most helpful customer reviews
14 of 15 people found the following review helpful.
Pathetic
By Nicole
I'm a successful college student in my fourth year and have never encountered such a poor excuse for a course textbook. The entire book could be cut down to a few chapters, there is so much filler that I can hardly stand to read it. How many times can you repeat or rephrase the same things over and over and over again? Every chapter is littered with common sense statements followed by unnecessarily long explanations of those statements that don't actually teach you anything. Then you turn the page and it's the same statements as before only creatively reworded! I'm reduced to just reading through the section titles trying to find something that I didn't read a couple pages ago. There is hardly any unique insight into entrepreneurship that a typical 3rd grader couldn't come up with. This book is satisfactory for grade school or MAYBE a high school entry level class, NOT a college course. What a waste of money.
6 of 6 people found the following review helpful.
The best of it's kind
By Deb Maubach
This is very much in textbook format but is far more engaging and interesting than any other textbook we have used. Extrememely well organized, it's broken down into 3 major sections, with each chapter just the right length for the subject matter, and lends itself easily to expansion if time is available. Seasoned heavily with real life stories and quips, even a student that doesn't like reading or school could find this course very interesting and provides a good springboard for a summer business or pt biz while still in school. I think this should become a required course for every high schooler, with so many kids not having the first clue to how to start a business, yet the majority have said they would like to have their own business at some point in their life.
In short, this is a 5 star, (6 stars if they were available), because it's very interesting reading, well organized, and clearly written. There's a variety of projects suggested thruout, as well as a wealth of resources listed in the back. I was thrilled with this course-and will probably not part with my copy when we are done! I even know of some adults that have used this as a primer to start their own business.
7 of 7 people found the following review helpful.
Fair book
By James Bueche
Needed this book for a class. I would not recommend for anyone else but it did what was necessary to pass the course.
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