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Strategy: Process, Content, Context, by Bob de Wit, Ron Meyer
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Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors�' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer�'s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
- Sales Rank: #1228865 in Books
- Brand: Brand: Cengage Learning Business Press
- Published on: 2003-12-18
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.50" w x 1.75" l, 3.62 pounds
- Binding: Paperback
- 984 pages
- Used Book in Good Condition
About the Author
Bob de Wit is director of the Strategy Academy, an international research and educational institution focusing on strategy, leadership and business innovation issues (www.strategy-academy.org). He is also managing director of Strategy Works, an international strategy consulting and coaching firm that facilitates boardroom decision-making and guides companies through processes of strategic renewal (www.strategy-works.com).
Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¿, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.
Prof. Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University. Ron studied Political Science at the University of Alberta in his native Canada. After receiving his bachelor's degree he moved to the Netherlands and got his MBA and PhD at the Erasmus University in Rotterdam. From 1987 to 1998 he was a professor of strategic management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of RSM, in charge of managing the MBA Program. Since 1998, at the Center for Strategy & Leadership and its predecessors, Ron has combined boardroom consultancy work with in-company trainings and applied management research. As consultant he works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth. As trainer he has given seminars and training courses to hundreds of companies around the world and lectured at more than 30 universities. He has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Over 250.000 copies have been sold so far and the book is used at more than 200 business schools around the world. In 2005 the 2nd edition was published of Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, while his latest book, Mapping the Mind of the Strategist, was published in 2007.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Looking for one strategy book only, please stop here
By Sami Ali
For my MBA study I bought four good-rated strategy books from Amazon. Luckily that book was suggested as the main text book by our course professor . As you can see, it has a limited number of reviews in Amazon, which left me really wondering. I believe this is one of the top best business strategy and business thinking books ever written. Amazingly, it suite a wide variety of audience from naive student just looking for high-level strategy understanding to really deep thinker who may question even fundamental concepts. It offers a very solid structural approach in dealing with complex subject matter of strategy. Right from beginning, the book encourage you to think and question while reading in a very smart and attractive way. It set your mindset from early chapters to realize that there is no common agreement on even the definition of strategic management and there is big question by managers about its real practical value. But do not worry, it is NOT a dry theory book, it is a real live one and offers tons and tons of structured information and perspectives. This great book is guided by looking into strategy from three parent perspective of Strategy as a Process ( the HOW), Strategy Context (WHERE: environment and circumstances) and Strategy Contents (What: the product of strategy process).
This book can safely stamped with "money-back guarantee, if not satisfied"
1 of 1 people found the following review helpful.
Textbook for Strategists
By Christiam
A mandatory textbook for strategists, it contains general information and interesting case studies. It divides the study of strategy in comprehensible elements. The proposed debates in every chapter make the reader think.
1 of 1 people found the following review helpful.
We'll written strategy book
By FooFoo
We used this book for our MBA class in Australia and it was probably the best textbook written in the whole course. I thoroughly enjoyed all the case studies. Would definitely keep it on my book shelf for future reference.
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